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STRATO Joins The Green Grid Global Initiative for IT Energy Efficiency

Berlin, 23 April 2008

Europe´s second largest webhost, STRATO, today announced its membership in The Green Grid at the Sustain IT Conference in London. The Green Grid is a global consortium dedicated to advancing energy efficiency in data centres and business computing ecosystems. In co-operation with leading IT companies such as AMD, Sun Microsystems and Cisco, STRATO strives to measure and improve energy usage in data centres. As one of the first European webhost companies to employ The Green Grid´s metrics in its data centre operations, STRATO has taken on a leading role in the industry

”The Green Grid is pleased to welcome STRATO as a Contributor Member of the organization,” said Tom Brey, a director of The Green Grid. “STRATO’s knowledge and expertise in webhosting will be a great addition to the technical expertise within the organization and will further the mission of The Green Grid.”

STRATO has raised the energy efficiency per customer by 30% in only 18 months. Since January, its high-performance data centres have been powered by energy from renewable sources. “We have joined The Green Grid because we want to create a standardized label for energy efficiency in data centres,” said Damian Schmidt,  CEO of STRATO. “We enable the customer to consciously choose an IT service provider. Green action counts, not green washing.”

The Green Grid seeks to provide industry-wide recommendations on best practices, metrics and technologies that will improve overall data centre and business computing energy efficiencies.  By joining the Green Grid, STRATO is helping influence both developers and end users of data centre technology.
 
“The Green Grid makes energy efficiency in data centres transparent. It forces other data centre operators to act,” added Schmidt. “In our data centres we can scrutinize The Green Grid´s metrics and exercise them in a real-time environment.”